Event Marketing and Promotion
One of the elements that makes Ticket Alternative unique is our agency-like marketing support.
With our Marketing Manager at your disposal we market your events to our massive newsletter database, as well as to our social media followers on Twitter, Facebook, Instagram, and Google+.
Our Atlanta Music Guide and Ticket Alternative Live blogs provide users with up-to-date information on upcoming events. We update our social media accounts hourly, which encourages patrons to share the event information we create with their friends and thus increase your reach. Interactive content is the best and whether that's sending photographers to your event to give attendees photos to tag afterwards, or opportunities to participate in contests to win tickets, content is still king!
We have also introduced Retargeting Ads within our marketing campaigns. With Retargeting Ads, you can directly address those potential ticket buyers that may be on the fence about making the purchase, the ones that make it to the purchase page, then for some reason abandon their shopping cart. Here's how Retargeting works: When customers are on your event page and click on the "find tickets" button, a tracking cookie is created. Then, as the customer continues to browse the internet, they are served your advertisement, which by clicking, will redirect them back to the event page, encouraging them to complete their purchase. Once the customers have purchased the tickets, the ads will immediately stop. Retargeting is also highly practical for up-selling season tickets, series tickets, parking, and other additional services.
- Blog Post: Our Services: Marketing and Promotion
- Blog Post: Increase Sales with Promo Codes and Referral Tracking
- Blog Post: Successful Retargeting Marketing