Ticketing Software Development


Ticket Alternative, a boutique ticketing company and now software developer, recently unveiled a new ticketing system.

The new system was developed in-house. This initial release was specifically tailored for Ticket Alternative’s client, the Atlanta Botanical Garden and its seasonal event, Garden Lights, Holiday Nights. The software design approach allowed for rapid customization by the Atlanta Botanical Garden for its valued Garden members with a feature that includes member-match functionality. By recognizing the user as a member of the Garden, members were presented with special on-sale dates, unique event opportunities, discounts, and lower priced tickets.

The ticketing system and the Garden staff were able to accommodate a record breaking 162,000 visitors throughout the holiday season. Jason Diem, Visitor Experience Manager for the Garden, said, “The system’s flexibility enabled us to listen to the needs of our marketing, financial, and member services departments to create a workflow that fits all requirements and offered a seamless, simple experience for the customer.”

The new customizable ticketing platform is built on open source technologies and written with Ruby on Rails with a HTML 5 front end. The ticketing system is fully deployed on cloud-based architecture and can be scaled up or down depending on event demands and capacities. On top of a best-in-class platform stack, the software is standards compliant and modern or mobile browser-friendly. The customer facing website offers a dynamic calendar that highlights new events, sold out dates, peak dates and prices, and membership upselling. The look and feel of the website is highly customizable and was designed to match Atlanta Botanical Garden’s existing website.

The cohesive brand experience will keep customers and future patrons at ease, and the site can even be used as the main website after the special event is complete.

This dynamic ticketing software tightly integrates web and box office sales. The box office component includes role-based security for box office agents, member validation, an event-driven calendar, real time updates on sales, live updates on entries and exits, and balanced transactions. Both the box office and the web sales portals provide customized and detailed data reports.

Access Control is handled with off-the-shelf mobile devices; it operates on both iOS and Android platforms. The new adaptable ticketing platform makes selling tickets on the software a simple process and training takes just a few minutes. “The idea was to offer a venue a customizable and complete ticket ‘system-in-a-box’ providing deep functionality, rapid deployment, and top-notch ease of use,” stated Ross Rankin, CTO of Ticket Alternative.

Not to rest on this success, Ticket Alternative expects to launch a first version of its new Do-It-Yourself ticketing solution in Q2 2013. “Our clients are demanding specialized technology to better compete, drive more sales, and differentiate their events and now we are working to meet their changing needs and to build the best software solutions out there,” said Iain Bluett, President of Ticket Alternative. “The new software combined with our exceptional customer service and marketing opportunities will offer a highly personal and smooth ticket buying experience for venues and event patrons,” added Bluett.

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